Privacy Policy

Practicality Brown Limited (company registration number 2114017) is a provider of forestry and horticultural products and services, based in Buckinghamshire. Practicality Brown is a UK Limited Company with our registered office at Swan Lane, Iver, SL0 9LA.  Practicality Brown (Horticulture) Limited is the growing side of the business and the company registration number is 11483747. This policy also covers Fuel Chip Limited.

At Practicality Brown Limited, we understand that we have a responsibility to protect and respect your privacy and look after your personal data.

This Privacy Policy explains what personal data we collect, how we use your personal data, reasons we may need to disclose your personal data to others and how we store your personal data securely.

For clarity Practicality Brown Limited may be both data controller and data processor for your personal data under certain circumstances.

Alastair Beddall, Managing Director has overall responsible for data protection.

How the law protects you

Data protection laws state that we are only able to process personal data if we have valid reasons to do so.

The basis for processing your personal data includes, but is not limited to, your consent, performance of a contract, to enable billing and remittance and to contact you for customer services purposes.

How do we collect personal data from you?

We receive information when you complete the form on our website, if you contact us by phone email or otherwise in respect of any of our services.

If you provide us with personal data about a third party, you warrant that you have obtained the express consent from the third party for the disclosure and use of their personal data.

What type of data do we collect from you?

The personal data we may collect from you includes you name, address, email address, phone numbers, business and company information and trading history. We also retain records of your queries and correspondence, in the event you contact us.

Why do we store your data?

We store your data if

  1. We have a contract with you
  2. We need to comply to a legal obligation
  3. We need to contact you with legitimate business interests

What data do we store?

  • Contact details
  • Email(s)
  • Other correspondence
  • Employees payment information such as bank account details
  • Customers or clients all payment information and bank account details are held by our business bank, Natwest.

How we use your data and for what purposes

We use information about you in the following ways:

  • To process orders that you have submitted to us
  • To provide you with services
  • To comply with any contractual obligations, we may have with you
  • To help us identify you and any projects we are working on or have completed for you
  • To enable us to review, develop and improve our services
  • To provide customer care, including responding to your requests if you contact us with a query
  • To administer accounts, process payments and keep track of billing and payments
  • To detect fraud and to make sure what you have told us is correct
  • To carry out marketing and statistical analysis
  • To notify you about changes to our services
  • To provide you with information about products or services that you request from us or which we feel may interest you. Keeping customers up to date is part of our services and we consider updating to include making you aware of new solutions to topical issues. The solution may be a new or improved service
  • To inform you of service and price changes

Retention periods

We will keep your personal data for the duration of the period you are potentially a customer of Practicality Brown Limited.

Due to the nature of the products and services we offer and the relationship that we have with our customers, we will assume that you are still a customer until you tell us that you no longer want to be considered as a customer.

If you let us know that you are no longer a customer, we will, to the best of our ability, delete all unnecessary electronic data and destroy all unnecessary hard copy data that we hold.

We shall retain any project data that is required to safeguard our legal liability following the completion of any project or assignment.

Who has access to your personal data?

For the avoidance of doubt, we do not and never shall sell your personal data to third parties for marketing or advertising purposes.

We may pass your personal data to third parties for the provision of products or services on our behalf, but we will only ever share information about you that is necessary.

We may share your personal data if we are under a duty to disclose data to comply with any legal obligation or to protect the rights, property or safety of Practicality Brown, our customers or others. The includes, but is not limited to, exchanging information with other companies and organisations for the purposes of fraud protection, credit risk reduction and dispute policies. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

Your rights

You have the right to object to our use of your personal data, or ask us to delete, remove or stop using it if there is no need for us to keep it.  This is known as your right to be forgotten.

There are legal and accountancy reasons why we will need to keep your data, but please do inform us if you think we are retaining or using your personal data incorrectly. We will endeavour to do so within 30 days.

In preventing the use or processing of your personal data, it may delay or prevent us from fulfilling our contractual obligations to you. It may also mean that we are unable to provide our products or services or process the cancellation of such.

Our privacy policy shall be made clear to you at the point of collection of your personal data.

Keeping customers up to date is part of our service and we consider updating the include making you aware of new solutions to topical issues; the solution may be a new or improved product or service. You have the right to ask us not to process your personal data for marketing purposes. If you choose not to receive marketing communications from us about our products and services, please let us know at any time at

Where we store your personal data

  • All information you provide to us is stored on our secure server and backed up on cloud-based servers.
  • Email is held on the storage provided by Microsoft Inc. and backed up using an encrypted storage facility.
  • Please refer to the information published by these companies in relation to encryption and security. We are comfortable that they provide a very secure storage solution.
  • Our IT equipment is protected by a high-grade firewall and antivirus software which is managed by an external specialist


We agree to take reasonable measures to protect your data in accordance with applicable laws.

In the event of a data breach, we shall ensure that our obligations under applicable data protection laws are complied with where necessary.

We will provide our staff with training to ensure that they are up to date on data protection and GDPR.

Contact us

Please contact us if you have any questions or comments about our privacy policy or information we hold about you:

By email

Or write to us at Practicality Brown Limited, Swan Lane, Iver, Buckinghamshire SL0 9LA

Your rights to make a complaint

You have the right to make a complaint about how we process your personal data to the Information Commissioner 

Telephone helpline 0303 123 1113